Captivate and Grist Partner to Deliver Climate News to 21,000 Screens

Grist stories to inform professionals in office towers and residential buildings across North America.

NEW YORK, April 1, 2024 — Captivate, North America’s leading digital-out-of-home video network featuring elevator and lobby screens in over 7,300 venues in top markets across the U.S. and Canada, has formed a new partnership with Grist, a leading non-profit media organization focused on climate change and sustainability. This exciting collaboration will see Grist’s insightful climate news and sustainability updates reach busy, upscale professionals directly on their daily commutes, offering them reliable and engaging information on critical environmental issues while they’re on the go. This partnership comes just in time for Earth Month in April and Earth Day on April 22.

Grist content adds value to an already robust roster of over 150 content partners, including news outlets like the USA Today, The Washington Post, Ad Age, Scripps News, and the Associated Press. By raising awareness and understanding of climate change, this new content provides viewers with diverse perspectives and insights on issues affecting the world today.

“We’re thrilled to be a part of a completely different partnership than we’ve tried before,” said Grist CEO Nikhil Swaminathan. “Captivate’s platform promises to literally elevate Grist’s brand. This partnership aligns with our mission to bring our climate journalism to as many people as possible on as many platforms as we can reach.”

“Grist’s solutions-oriented approach to climate journalism aligns perfectly with our viewer’s values,” said Alice Gogh, Chief Growth Officer at Captivate. “This partnership enhances our network with Grist’s trusted environmental coverage, meeting the growing demand for meaningful content on pressing issues.”

ABOUT CAPTIVATE

Captivate is the largest on-the-go news and entertainment network in North America, reaching influential audiences in the places they work and live. From the biggest stories to today’s weather, traffic updates to travel inspiration, we’re the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our network of digital advertising screens in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision-makers, properties and affluent consumers. Influence the Influential with Captivate.

For further inquiries, please contact 

Captivate – Michael Kingston, mkingston@captivate.com