Captivate Spotlights the Confident Communicator through Women in Business Content Series

Custom content series showcases how professional women become confident communicators and celebrates self-advocacy with tips to create a path to professional success.

NEW YORK, NY

February 22, 2024 –  Captivate, North America’s leading digital-out-of-home video network, is excited to announce the return of its hit Women in Business content series this March in celebration of Women’s History Month, International Women’s Day and Equal Pay Day.

In what has become a beloved feature, over 100 prominent female professionals from brands such as T-Mobile, Wyndham Hotels & Resorts, PepsiCo, Intel, Brooks Running, Publicis, Initiative and Horizon Media offer advice on self-advocacy, underrated leadership traits and how to stay driven. Advice featured in the campaign includes:

• “I try to take lessons from what goes well and, more importantly, what doesn’t go well, to become better EVERY day.” – Janice Barbosa, Senior Marketing Media Manager, T-Mobile 
  
• “Never apologize for something that does not warrant an apology. However, always be accountable for your own behavior and your contribution.” – Marissa Yoss, VP, Media & Brand Marketing, Wyndham Hotels & Resorts 
  
• “Self-awareness is key to growth and success. Recognizing where you fall short, but also where you exceed expectations, helps you identify how best YOU can create positive impact.” – Blythe Sivie, SVP Paid Strategy, Publicis Constellation Groupe
  
• “I use my voice regardless of who wants to hear it. If I don’t speak up, who will?” – Jamie Dorfman, SVP Media Innovation Director, Mediahub 

Alongside this feature, Captivate Office Pulse – the company’s research division – has released the results of a workplace study that found an impressive 40% of women say they are “never” struck by self-doubt, a higher proportion than men. When asked if they felt their success was deserved, 46% of women said that not only did they earn their spot, but they’re also aspiring to even higher echelons.

Other insights from the Captivate Office Pulse study include:

• 66% of female professionals considered themselves to be risk-takers at work
• Early-career women were more than twice as likely to have a clear career plan than those in the workforce for 8-14 years
• 91% of professional women said they used unwarranted apologies like “sorry” at least some of the time in oral communication

Additionally, over a dozen custom curated content series from Captivate’s editorial team will be prominent across Captivate throughout March. Among them:

• The Stories of Women: A spotlight on film & TV projects by female creators that focus on the diverse experiences of women
• Women at the Mic: Podcasts and talks presented by women spanning different sectors, including work, entertainment and politics
• Winning Women: A series highlighting female athletes at the top of their game

On March 1 Captivate will host a workshop and networking event in Toronto for female professionals, called Being Confident Communicators, in partnership with the Canadian Marketing Association. Due to overwhelming demand, this event is already sold out.

The Women in Business series launches March 1 across Captivate’s network of over 20,000 screens in premier office towers and luxury residential properties throughout North America.

ABOUT CAPTIVATE

Captivate is the largest on-the-go news and entertainment network in North America, reaching influential audiences in the places they work and live. From the biggest stories to today’s weather, traffic updates to travel inspiration, we’re the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our network of video-first screens in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision-makers, properties and affluent consumers. Influence the Influential with Captivate.

ABOUT CAPTIVATE OFFICE PULSE

Office Pulse gives marketers exclusive insights from a proprietary panel of business professionals, managed by third-party research platform Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers spans our coveted audience of C-level executives, millennials, small business owners, working parents and affluent college grads. The Captivate Office Pulse panel is a source for workplace behavior and advertising communication measurement for dozens of Fortune 500 companies and their agency partners. Data driven and research-backed.

Contact Info: 
Captivate – Michael Kingston, Director of Global Content
mkingston@captivate.com 

SOURCE Captivate