Captivate x Narrative Partnership: Unlock Advanced Audience Targeting
NEW YORK – December 18, 2024 –Captivate has partnered with Narrative to deliver next-level audience targeting and data enrichment solutions. This collaboration empowers advertisers to connect with high-value audiences like never before, leveraging real-time data and advanced capabilities to drive measurable results.
KEY FEATURES
1. Cross-Device Retargeting
- Seamlessly connect with your audience across multiple devices.
- Leverage MAIDs, cookies, hashed emails (HEMs), and UID2s for precise audience targeting.
2. Audience Enrichment & Activation
- Enrich your first-party data with insights from 70+ data suppliers.
- Activate audience segments across platforms like The Trade Desk (TTD), Google, Yahoo, and other programmatic platforms.
3. Real-Time Data Precision
- Data refreshed to ensure accuracy and relevance.
- Hyper-local targeting with filters such as visit frequency, dwell time, and time of day.
4. Privacy-Compliant & Secure
- Fully compliant with GDPR, CCPA, HIPAA, and other major data regulations.
- Automatic purging of data older than 30 days for robust security.
WHY IT MATTERS
- OMNICHANNEL REACH: Extend campaigns beyond Captivate’s network to engage audiences on multiple platforms and devices.
- PERSONALIZED MESSAGING: Tailor your campaigns with enriched audience insights for better engagement.
- UNMATCHED TARGETING PRECISION: Filter data by location, time, and behavior to reach the right consumer at the right moment.
- MEASURABLE ROI: Leverage validated data to maximize your campaign’s performance and impact.
USE CASES
Hyper-Targeted Campaigns
Launch campaigns tailored to specific locations and audiences, such as frequent mall shoppers or business professionals near offices.
Retargeting Across Devices
Reconnect with audiences on their smartphones, tablets, and desktops for consistent brand messaging.
Cross-Platform Activation
Easily syndicate enriched audience segments directly to platforms like The Trade Desk, Google DV360, or Facebook Ads.
ABOUT NARRATIVE
Narrative simplifies the process of sourcing, customizing, and activating third-party data by offering a no-code platform that allows buyers to apply their own rules, forecast costs, and pay only for the data they need, streamlining operations across 70+ data suppliers.
- Data Aggregation & Normalization
- Narrative aggregates raw data from over 12 global geolocation suppliers.
- Through its Rosetta Stone technology data is normalized into a standardized format to ensure consistency and compatibility across platforms.
- Audience Enrichment
- Using Mobile Advertising IDs (MAIDs), cookies, UID2s, and Hashed Emails (HEMs), Narrative enriches first-party data with precise geolocation insights.
- Filters like dwell time, visit frequency, time of day, and specific location parameters are applied to refine audience targeting.
- Data Refresh and Validation
- Real-time data is refreshed ensuring the most accurate and relevant insights.
- Data older than 30 days is automatically purged to maintain compliance and ensure data relevance.
- Privacy Compliance
- Fully compliant with major data regulations, including GDPR, CCPA, and HIPAA.
- Built-in safeguards and anonymization techniques protect user privacy throughout the data lifecycle.
- Cross-Device & Cross-Platform Integration
- Audience data can be activated across programmatic platforms like The Trade Desk (TTD) or Google DV360 for seamless campaign execution.
- Narrative’s solutions enable cross-device retargeting to reach audiences across smartphones, tablets, desktops, and more.
- Custom Filtering
- Advertisers can filter audience data based on:
- Location specificity (e.g., geofencing an office building or residential area).
- Behavioral patterns (e.g., high-traffic visits or dwell time).
- Time of interaction (e.g., targeting peak hours).
- Advertisers can filter audience data based on:
How Narrative Supports Advertisers
- PRECISE TARGETING: The enriched data provides hyper-local and contextually relevant insights for audience segmentation.
- ACTIONABLE DATA: The ability to filter by time, location, and behavior ensures campaigns are tailored to achieve specific marketing goals.
- MEASURABLE IMPACT: With detailed data enrichment, advertisers can validate performance metrics like engagement rates and ROI with greater accuracy.
INTERESTED IN INTEGRATING NARRATIVE AS PART OF YOUR CAMPAIGN STRATEGY?
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