8 Best Ways for B2B Brands to Use DOOH Ads

Digital Out-of-Home (DOOH) advertising has redefined the possibilities for B2B marketing.

With its precision targeting, engaging formats, and measurable impact, DOOH ads for B2B offer unparalleled opportunities to reach key decision-makers where they work, live, and play. 

Below, we explore eight actionable ways B2B brands can effectively use DOOH to connect with their target audiences and achieve business objectives.

1. Target High-Value Decision-Makers

DOOH ads excel at reaching professionals in premium office environments. Captivate’s DOOH network places your message in front of influential business decision-makers during their workday.

With advanced targeting options, you can focus on industries, job titles, company size, company revenue or even specific company accounts to align with your Account-Based Marketing (ABM) strategies.

2. Enhance Brand Awareness During the Workday

By advertising on Captivate’s elevator and lobby screens, your brand can stay at the top of the minds of professionals throughout the day.

These high-visibility placements ensure your message is delivered in a distraction-free environment, creating a lasting impression at THE time and place where business purchase and procurement decisions are made and influenced. 

3. Deliver Contextually Relevant Messaging

Tailor your DOOH content to align with your audience’s daily routines.

For example, an IT solutions company can advertise alongside technology-related editorial content on Captivate screens, ensuring relevance and resonance with viewers.

Explore how workday consumer trends can shape your strategy.

4. Promote Unique or Time-Sensitive Offers

Leverage the real-time capabilities of DOOH ads to promote limited-time offers or target unique offers down to the venue level based on customer needs.

With Captivate’s programmatic capabilities, B2B brands can dynamically update messaging based on time of day or location, ensuring ads remain timely, relevant, and impactful for target audiences. This flexibility makes it easier to align campaigns with changing business needs and audience behaviors.

5. Drive Website Traffic with QR Codes

Integrate QR codes into your DOOH campaigns to encourage immediate engagement. Professionals can scan codes to access exclusive content, download whitepapers, or register for webinars, seamlessly connecting physical and digital marketing strategies.

Captivate’s creative solutions make it simple to incorporate interactive elements like QR codes or audience specific URLs into your campaigns.

6. Showcase Case Studies and Success Stories

Use DOOH ads to spotlight real-world applications of your products or services. A concise, visually compelling summary of a client success story can help build trust and credibility with prospective customers. Captivate’s network offers the perfect platform to share impactful B2B success stories in professional environments.

7. Support Multi-Channel Campaigns

DOOH advertising complements other marketing channels seamlessly. For instance, a B2B SaaS company can enhance its TV, print or traditional OOH campaign with hyper-targeted DOOH extensions  that ensure a unified message across platforms to amplify its overall impact. Captivate’s solutions provide an ideal way to connect your multi-channel strategy with key professional audiences.

8. Measure and Optimize Campaign Performance

One of the standout features of DOOH ads is their measurability. Captivate’s platform offers robust analytics, including brand-lift studies and campaign attribution, so you can continuously refine your strategy. Use these insights to identify what resonates most with your target audience and adjust campaigns for maximum ROI.

Get Started with Captivate’s DOOH Advertising

B2B advertising is more effective when it’s targeted, engaging, and measurable.

Captivate’s DOOH network is designed to help brands like yours connect with high-value audiences in premium locations. To explore how your brand can benefit from DOOH ads, get started today.

By applying these strategies, B2B brands can maximize the impact of DOOH advertising to achieve measurable success.