7 Reasons Your Brand Should Use Out-of-Home (OOH) Advertising

Grabbing attention and standing out can be challenging for brands.

Out-of-home (OOH) advertising offers a distinct way to connect with people where they work, live, and spend time, using both digital and traditional formats. 

OOH ads reach audiences in real-world settings, making them harder to ignore than online ads that are often skippable. Here are seven reasons why out-of-home advertising can be a powerful tool for your brand.

1. Unmatched Visibility and Reach

With OOH advertising, brands can connect with large audiences in high-traffic areas. From digital screens in office buildings to billboards along busy streets, OOH ads reach diverse, on-the-go audiences.

Captivate’s network, for instance, engages professionals directly in their workspaces with over 23,000 screens nationwide, putting your brand in front of audiences who are hard to reach online.

2. Builds Strong Brand Recognition

OOH advertising is ideal for building brand awareness and recognition. Consistent exposure in prime locations reinforces brand messaging and builds familiarity, which is especially valuable for brands aiming to lead in their industry.

Captivate’s Office Pulse offers insights that show how impactful a well-placed OOH ad can be for audience engagement.

3. Ideal for Targeted Campaigns

One of OOH’s biggest strengths, especially with digital OOH (DOOH), is the ability to target specific demographics, companies, times, and locations.

Captivate’s screens in office buildings, for instance, can display tailored messages for ABM campaigns, reaching professionals during the workday when they’re most receptive and in close proximity to where those B2B procurement decisions are made. This precision makes OOH highly effective for engaging niche audiences and improving campaign results.

4. Boosts Online Engagement

Research shows that OOH ads can drive online searches and engagement, with 73% of consumers viewing digital OOH ads favorably.

For brands aiming to strategically extend reach beyond their digital presence, OOH advertising can serve as a powerful entry point. Captivate’s model combines engaging content with advertisements, leading to a more captivated audience.

5. Adds Credibility and Trust

A brand featured in prominent locations—like office buildings and upscale residential properties—gains a level of credibility that online ads can struggle to achieve.

Captivate’s displays, for instance, feature curated, brand-safe content from a team of editors tailored to engage a professional audience in environments associated with trust and quality, which helps boost brand perception.

6. High ROI Potential

OOH campaigns often deliver substantial returns on investment (ROI) due to their extensive reach and visibility.

OOH advertising in workplace environments can efficiently and effectively generate brand lift and increase brand consideration for brands targeting affluent demographics, such as high-net-worth investors. Captivate’s media kit provides further details on maximizing ROI with strategic ad placements.

7. Versatile Across Industries

OOH advertising is flexible and can be tailored to suit almost any industry, from healthcare and finance to retail and entertainment.

For instance, a healthcare brand might use digital screens in office buildings to target HR professionals to promote their plan benefits, while a retailer could use billboards to highlight a seasonal sale. Captivate’s platform offers creative solutions designed to meet the unique needs of any industry.

Why Use OOH Advertising?

Out-of-home advertising offers brands an impactful way to capture attention and engage audiences in real-world settings. Whether it’s strengthening brand recognition, enhancing credibility, or driving online engagement, OOH offers practical benefits for brands looking to make a lasting impression.

Learn how Captivate’s targeted ad solutions can help your brand build real-world connections that matter.