OP Commuter Insights

Commuter Insights

Whether they’re in the office full time or hybrid employees are being asked for more in-office face time, professionals are spending an increasing amount of time commuting. Our latest Office Pulse research survey, explores the time spent per week, top modes of transportation, habits & mindset of today’s commuters. Download the Commuter Insights report to…

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2024 Workday Consumer Trends

Impact of Office Advertising on B2C Marketing Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday.  The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes…

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COMMB The Office Study

Canada Out-of-Home Marketing & Measurement Bureau (COMMB) Office Study

In partnership with Captivate & Pattison the study explores the dynamics of office environments and examining how observers connect with office media in Canada COMMB has diligently explored the dynamic movements of individuals on-the-go, their commutes and their daily habits both pre and post COVID. Now, as Canadians increasingly transition back to their work environments, it’s…

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MediaVillage: How Working Women Can Build a Village

MediaVillage In honor of International Women’s Day and Women’s History Month, Captivate takes another deep dive into the ever-evolving role of women in business. Early-career women have generally had more incentive to seek support from those navigating the corporate ladder in their situation. On the mentor side, too, accomplished women may feel a particular draw to…

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