Real Estate

Conferences and trade shows are more than just events—they’re catalysts for growth, innovation, and connection within the multifamily industry. These gatherings offer rare opportunities to exchange ideas, explore new strategies, and engage with vendors who shape the future of the field. Beyond the professional insights, they create space for personal connections, fostering relationships that strengthen…

Uniting the industry to connect, learn, and share in the collective experience, conferences and tradeshows remain vital in the commercial real estate sector. These events not only drive individual professional growth but also play a crucial role in advancing the industry by fostering innovation. By providing opportunities for idea exchange, hands-on learning, vendor engagement, and…

For more than 25 years, Captivate has been streamlining and improving the communication between property managers and tenants offering a turnkey and affordable solution. This initiative has recently broadened its scope to encompass student housing, adapting to the preferences of Generation Z, a demographic accustomed to digital devices and dynamic content. Our digital property management…

In the dynamic realm of Commercial Real Estate, Captivate stands out as a leader in modernizing tenant communication to help elevate building experiences. With a presence in 1,800+ office towers across North America, our digital signage solution is designed to engage and inform tenants, turning them into satisfied customers who value the amenities their property…

A recent survey of CRE tenants conducted by Alida, sheds light on their building communication preferences and warns of the potential downside of some of the most used methods of disseminating critical building information and updates. Among those with digital screens in their building, when asked to rank their top 2 preferred methods of receiving…

Ask yourself these 10 questions to get ahead of leasing season preparedness. These prompts will help you think about what’s needed to have the most successful leasing season yet: 1. Can prospective residents easily book tours of units? Tip: Use a calendar booking app, like Calendly, for leads to book tours right into your calendar.…

What is digital signage? Digital signage is all around us! Digital signage is a term describing screens that can be customized with messages relevant to individuals in that space. It enables business owners, property managers and others to communicate full-screen messages that provide tenants, visitors, or the general public with information on displays in common…

In today’s digital age, a modern, digital-first tenant communication strategy, through a digital advertising display network, is vital. The PropTech industry has exploded over the past decade, fueled by innovations that streamline operations and drive efficiencies. The value of these advancements coupled with the elevated importance of building communication the pandemic revealed has moved building…