News
MediaVillage: Captivate – How To Advocate For Women And Bridge The Gender Gap
MediaVillage Captivate takes a deep look at Women in Business in honor of International Women’s Day and Women’s History Month. Alice Gogh – SVP, Strategy, Innovation and Product at Captivate – leans on research from Captivate | OFFICE PULSE to explore the reality of the gender pay gap that exists today and offer advice for…
Read MoreWomen in Business: Time to Ask For That Raise
Despite companies and even cities making strides to close gendered pay gaps, 42% of working women still feel they aren’t being fairly compensated for the work they do, according to a recent Office Pulse survey of more than 500 white-collar professionals. By contrast, 3 in 10 male professionals said the same. Despite this dissatisfaction, 40% of women said they have never asked for either a…
Read MoreMedia In Canada: Captivate and FrontRunner tap vacancy trend to create ad space
Media in Canada The U.S. and Canadian companies partner on WindowFront to place DOOH screens on empty building facades in urban centres.
Read MoreMediaVillage: At Home, At The Office Or On The Go, Captivate Connects With Consumers
MediaVillage As many Americans begin to return to the office, digital out-of-home advertiser Captivate is expanding ways to reach them on their journey. The company is adding screens in new locations and launching new products to reach consumers wherever they are. In today’s fast-changing environment, that strategy is helping steady Captivate’s business and is boosting its ad…
Read MoreAdWeek: Captivate Celebrates International Women’s Day
AdWeek Featuring “Women in Business” content series Captivate’s ‘Women in Business’ content series aims to celebrate and inspire women across the workforce. The custom content series will speak to the challenges faced by women who have been disproportionately hurt during the pandemic and subsequent economic crisis and elevate the voices of women who are leading…
Read MoreAdWeek: Marc Kidd Provides Covid Perspective
AdWeek He Speaks On Weathering The Challenges Captivate Faced During 2020. Captivate’s CEO Marc Kidd discusses the challenges (and sleepless nights) he faced during the uncharted waters of 2020. His story is one of managing the delicate balance of creating a new roadmap for the company while preserving the culture and supporting employee morale. Like…
Read MoreNational CineMedia To Sell Captivate Inventory On Hyperlocal Level
Business Wire Together they are introducing a new way for local businesses! Reaching movie audiences where they work and live. National CineMedia’s, new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies, will sell Captivate media inventory on a hyperlocal level to engage movie enthusiasts on digital signage…
Read MoreCaptivate And Portl Media Launch Captivate | RIDE
DPAA Global New, strategic sales representation partnership with Portl Media, the in-car entertainment for the sharing economy will leverage Portl Media’s growing network to help brands reach a valuable audience of young, high-earning consumers while they are en route in ridesharing vehicles.
Read MoreCaptivate & Place Exchange Partner For New Programmatic Channels In DOOH
OOH Today Includes New Programmatic Channels For Digital Out-Of-Home Advertising Strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, will enable programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and open auction.
Read MoreCaptivate & Edison Interactive Partnership Connects Brands With Golfers On The Course
Digital Signage Today Captivate, a DOOH office network provider, has partnered with Edison Interactive and Shark Experience presented by Verizon to deliver DOOH advertising to affluent consumers on golf courses, according to a press release. With this partnership, Captivate will advertise products on its 10,000 elevator and lobby screens and Shark Experience’s 23,000 connected golf…
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