Insights

Excellent property management is all about balancing costs to keep a property profitable and ensuring residents have a safe, comfortable home they love. Sometimes, it can feel like these two motivations are at odds. But nowhere is there stronger alignment between reducing costs and increasing tenant satisfaction than when it comes to reducing turnover. According…

A primary goal for any building owner or manager today is to create a positive atmosphere that organically yields qualified new applicants and lease renewals. While cleanliness and proper maintenance are critical, exceptional communication can be a significant incentive for residents to renew leases and help grow a multifamily building’s reputation.  Going beyond email and…

With the right strategy, an advertiser can turn an ordinary elevator ride to the office into a promising spark of brand recognition. As workers continue to return to the office and settle into a new normal, office buildings have again become invaluable opportunities to reach elusive high-value decision makers. In the race to motivate prospective…

According to projections by Business Wire at the start of this year, out-of-home advertising is rapidly developing as a continuing channel for businesses around the world: “The global ooh (out-of-home advertising) market is expected to grow from $25.61 billion in 2021 to $28.48 billion in 2022 at a compound annual growth rate (CAGR) of 11.2%.” …

When online digital advertising first came to prominence and put traditional advertising on the back burner, it promised two things: highly targeted ads and easily tracked conversions. Excited by these opportunities, advertisers flocked to the new marketing method despite the effectiveness of traditional advertising. Technology has now evolved enough that we know how to measure…

Being able to communicate with tenants in a clear, concise, and effective manner is crucial for everyone involved. From spreading news of holiday parties to making renters aware of big changes to the property, keeping people in the know is your job. It’s too bad that this is often easier said than done, however, as…

Effective communication is “the number one way to build healthy tenant relationships,” according to Forbes – but commercial property owners face numerous challenges in doing so. Many building managers are still using static print materials to convey messages to people in the building, which makes them dependent on manually creating, installing, and replacing every single…

Digital out-of-home (DOOH) advertising is the fastest growing marketing technique for engaging with audiences in public spaces. By leveraging digital screen networks in common areas, the lessons learned from internet marketing can now be put to use beyond personal computers and mobile devices.  Breaking this ad-space barrier is now creating vast new opportunities for engaging…

Digital out-of-home (DOOH) advertising is the fastest growing marketing technique for engaging with audiences in public spaces. By leveraging digital screen networks in common areas, the lessons learned from internet marketing can now be put to use beyond personal computers and mobile devices.  Breaking this ad-space barrier is now creating vast new opportunities for engaging…