Insights

In 2020, global programmatic advertising sales generated more than $329 billion. In 2021, investments in the US and Canada alone accounted for more than 40% of worldwide programmatic advertising dollars. Based on the latest data, that trajectory is expected to continue. The demand is so strong that market analysts predict spending will reach more than…

While the warmer months are typically packed with moving trucks and new renters, the doldrums of winter can be especially challenging for building managers. Because of the perception that winter is the most difficult time of the year to move, apartment managers must strive to keep current residents satisfied and to provide the amenities that…

With behavioral advertising facing major headwinds, the age of contextual advertising is upon us. An approach that connects consumers to ads based on the content they are viewing, contextual advertising (or targeting) is a way for brand promoters to find commonality with the modern consumer. IBM defines it this way: Contextual advertising uses various factors…

Amid the scramble to balance privacy and ad value, contextually relevant advertising is getting noticed, and in a big way. Previously neglected for behavioral ad models, context-based ads are experiencing a resurgence and offering advertisers a path forward as third-party cookies face extinction.  Exchanging cookie-based targeting with more organic, topically appropriate ad placement, contextually relevant…

With changes in the ad world already upon us, advertisers are turning to digital out-of-home (DOOH) advertising to boost brand metrics and keep consumers engaged with relevant content. A potential antidote to device fatigue and privacy concerns, DOOH advertising has shown that it can reach the right audience in a wide variety of settings. Not…

Excellent property management is all about balancing costs to keep a property profitable and ensuring residents have a safe, comfortable home they love. Sometimes, it can feel like these two motivations are at odds. But nowhere is there stronger alignment between reducing costs and increasing tenant satisfaction than when it comes to reducing turnover. According…

A primary goal for any building owner or manager today is to create a positive atmosphere that organically yields qualified new applicants and lease renewals. While cleanliness and proper maintenance are critical, exceptional communication can be a significant incentive for residents to renew leases and help grow a multifamily building’s reputation.  Going beyond email and…

With the right strategy, an advertiser can turn an ordinary elevator ride to the office into a promising spark of brand recognition. As workers continue to return to the office and settle into a new normal, office buildings have again become invaluable opportunities to reach elusive high-value decision makers. In the race to motivate prospective…

According to projections by Business Wire at the start of this year, out-of-home advertising is rapidly developing as a continuing channel for businesses around the world: “The global ooh (out-of-home advertising) market is expected to grow from $25.61 billion in 2021 to $28.48 billion in 2022 at a compound annual growth rate (CAGR) of 11.2%.” …

When online digital advertising first came to prominence and put traditional advertising on the back burner, it promised two things: highly targeted ads and easily tracked conversions. Excited by these opportunities, advertisers flocked to the new marketing method despite the effectiveness of traditional advertising. Technology has now evolved enough that we know how to measure…