Insights

Digital out-of-home advertising (DOOH) is one of the fastest-growing markets in the world for a number of reasons. Current, contextually relevant content in the office setting is more than just a reliable source of information. It’s a way for brands to connect with their target audience while they’re most likely to engage with the content.…

Coworking spaces are a mainstay of today’s work environment. These spaces originally appealed to niche businesses, becoming a booming industry within that market. Soon, other firms saw the benefits, and their appeal expanded to larger companies. Today, these spaces are bustling with high-value audiences that brands are striving to reach effectively and efficiently as part…

In 2021, the global digital out-of-home (DOOH) advertising market was valued at nearly $19 billion. The indoor sector alone is expected to maintain a CAGR in excess of 18% through 2030. While today’s advertisers are clearly embracing digital out-of-home technology, many are hesitant to partner with a network provider before reviewing real-world DOOH advertising examples.…

The goal of any advertiser is to get the brands they represent in front of the audience they want to reach. That’s easier said than done these days. With attention spans at record lows from content overload, getting noticed is never guaranteed, much less being considered. A few things are certain: context, environment, and timing…

The first radio ad was a live corporate presentation that aired in 1922. The script was read over the airwaves by a corporate representative at 5:15 pm. The timing of that spot helped ensure the message was received by its intended audience.  The “emotional” appeal clearly stated how the advertiser could fulfill consumer needs, objections…

One of the earliest examples of a successful out-of-home advertising campaign is credited to Jared Bell, an event promoter best known for mass-producing large, colorful signs. His picturesque designs featuring acts performed by the Ringling Brothers and Barnum & Bailey Circus grabbed the attention of large numbers of people in the 1830s.  The first ads…

In 2020, global programmatic advertising sales generated more than $329 billion. In 2021, investments in the US and Canada alone accounted for more than 40% of worldwide programmatic advertising dollars. Based on the latest data, that trajectory is expected to continue. The demand is so strong that market analysts predict spending will reach more than…

While the warmer months are typically packed with moving trucks and new renters, the doldrums of winter can be especially challenging for building managers. Because of the perception that winter is the most difficult time of the year to move, apartment managers must strive to keep current residents satisfied and to provide the amenities that…

With behavioral advertising facing major headwinds, the age of contextual advertising is upon us. An approach that connects consumers to ads based on the content they are viewing, contextual advertising (or targeting) is a way for brand promoters to find commonality with the modern consumer. IBM defines it this way: Contextual advertising uses various factors…

Amid the scramble to balance privacy and ad value, contextually relevant advertising is getting noticed, and in a big way. Previously neglected for behavioral ad models, context-based ads are experiencing a resurgence and offering advertisers a path forward as third-party cookies face extinction.  Exchanging cookie-based targeting with more organic, topically appropriate ad placement, contextually relevant…