Insights
Maximizing Holiday Sales: Exploring the Impact of In-Office Advertising on Online Purchasing Behavior
Many luxury brands have shifted from broadcast ads to streaming and digital video ads in recent years. While both offer benefits, digital ads are pulling ahead because of their potential for personalization, greater analytics opportunities, and their influence on consumer behavior. However, ads on personal devices aren’t enough to create a fully immersive environment that…
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How Can Professional Content Curation Elevate the Resident Experience in Multifamily Buildings?
Relatively few amenities appeal to every member of a diverse residential community. Yet property owners are continually challenged to keep pace with rapidly evolving expectations. With recent reports suggesting multifamily vacancy rates will continue to rise through 2024 and beyond, building owners and their management teams are turning to advanced technology to modernize and stay…
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The Benefits of Cost-Effective Turnkey Solutions for Tenant Communication in Student Housing
Today’s college students are the first generation of digital natives. As the owner or community manager of an off-campus student housing facility, you’ve likely answered endless questions about various property technology (proptech) solutions, like internet speed, keyless entranceways, and multiple forms of digital tenant communication. Since today’s Gen Z tenants consider modern technology essential to…
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How Elevator Advertising Captivates Modern Professionals in the Workplace
Placing highly-targeted ads across multiple media channels helps advertisers achieve higher ROI on their client’s media budgets. But even in today’s digitally focused world, marketers are finding it increasingly difficult to hold the attention of high-value business professionals where and when important purchasing decisions are made—with most B2B and B2C decision-makers spending 40% of their…
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Effortless Property Messaging: How Captivate ScreenCenter™ CMS Streamlines Communication
During the fourth quarter of 2022, the demand for multifamily housing plummeted. With more than 469,000 units completed in that year alone, the national vacancy rate is expected to rise another 6 percent by the end of 2023. Building owners and property managers are feeling the strain of steadily increasing competition. In response, they’re creating…
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Efficient Targeting: Contextual Programmatic Advertising Strategies for Media Planning
As a media buyer or planner, you understand the importance of ensuring your client’s ads are placed where and when they’re most likely to reach their target audience. When those clients are counting on your ability to reach increasingly elusive audiences with the most efficiency, you’ll need every advantage you can get. If your most…
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Captivate + WeWork: A Game Changer for Marketing
Just a few short years ago, most people worked from a central location, and the office environment was simple. Today, that environment is as varied as the workforce itself. Thirty-one percent of Fortune 100 companies returned to the office in 2022, and 77% are engaging in (or planning to implement) a hybrid system for employees.…
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How Targeted Office Advertising Benefits the Brands Your Agency Represents
Advertisers invest a considerable amount of time and effort developing and implementing multi-faceted ad campaigns designed to help their clients promote specific products and services, increase brand awareness, generate leads, and close more sales. As technology advances and consumer behaviors and expectations evolve, so does the way media publishers, advertisers, and marketers are using the…
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Maximizing Your Message in Front of Professionals with Digital Out-of-Home Screens
The Federal Communications Commission (FCC) issued the first commercial licenses to television stations in 1941. Soon after, advertisers began making placement decisions based on the age, gender, location, and interests of those most likely to be viewing various programs. As technology advanced, so did the way advertisers began using the latest tools at their disposal…
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The Power of In-Office Advertising and How to Use It to Your Advantage
Digital out-of-home advertising (DOOH) is one of the fastest-growing markets in the world for a number of reasons. Current, contextually relevant content in the office setting is more than just a reliable source of information. It’s a way for brands to connect with their target audience while they’re most likely to engage with the content.…
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