Insights
Maximizing Elevator Advertising Impact with Precision Targeting Strategies
With every new campaign, your agency is tasked with building an effective media plan that delivers your compelling narrative to a specific audience. You understand the brands’ objectives, the interests and values of their intended audience, and the importance of refining targeting parameters across multiple media channels. If too many channels you’re tracking are hitting…
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5 Simple Ways to Make Residents Happy and Increase Renewals
With vacancy rates expected to hover around 6.25% moving into 2024, building owners and community managers are feeling the strain of steadily increasing competition in a market where supply is outpacing demand. To help ensure maximum occupancy, they’re focusing on lease renewal rates and making the satisfaction of their residential community members their top priority.…
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Effective Media Planning To Influence Luxury Holiday Shoppers
Holiday shopping seasons aren’t like other times of the year—consumers, especially upscale consumers—are looking to spend thousands of dollars on luxury purchases in a very short period of time. In fact, holiday shoppers with a household income above $120,000 are expected to spend more than $3,000. But during this potentially lucrative window, marketers across various…
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Which Digital Signage Software Enhances Building Communication? Discover the Best Choice
Digital signage is popping up just about everywhere. As the person responsible for residential communication in a multifamily community, you’ve likely desired a simple, turnkey solution to publish your property messages on screens installed in your high-traffic common areas to improve communication. After all, in buildings where property managers use digital signage software to enhance…
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Navigating Media Strikes: Why Captivate is the Key to Advertising Campaign Success
September 21 marked day 142 of the Writers Guild of America (WGA) and SAG-AFTRA strikes. Although one of the most recent talks between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP) lasted more than ten hours, it appears unlikely an agreement is on the horizon at any time soon. That’s not…
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How to Amplify Your Brand’s Influence with Residential Network Advertising
Increasing awareness and amplifying a brand’s influence requires getting their ads in front of the right people at the right time across multiple channels. Of course, you do everything you can to ensure the brands you represent benefit from your well-calculated diversification. But as you’re evaluating the impact of your television strategy, you’ve likely noticed…
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How to Achieve Higher ROI with the Power of Elevator Advertising
You go to great lengths to ensure your clients’ ads are seen in the right place at the right time. But even with precisely defined parameters, lackluster performance on a single channel can negatively impact your ROI. When you’re tasked with boosting brand recognition, generating leads, and driving sales, you naturally want to keep waste…
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Transforming Student Housing Communication: Enhancing the Experience with a Digital Signage Solution
Whether it’s on or off-campus, student housing is a unique type of real estate space requiring special consideration from property managers. College life involves many types of school-sponsored social events, notices from faculty, and messaging to foster a strong sense of community. Developing a solution for delivering this information clearly, easily, and cost-effectively is crucial.…
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Unlocking Efficiency: How Tenant Communication Software Transforms Real Estate Management
Building owners trust their community managers to oversee nearly every aspect of day-to-day operations. Not only are most property managers responsible for listing vacancies, negotiating leases, and managing overhead costs, but their overall success is determined by their ability to create an environment that attracts and retains tenants. For property owners and their management teams,…
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Unlocking Success Through the Power of Residential Digital Advertising
Your clients count on your expertise to build targeted and effective media strategies. Although ensuring your clients’ ads are seen in the right place at the right time is much easier today than in decades past, many still miss the mark. Combining the power of targeted ad placement and residential advertising could be the key…
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