Insights
Challenges and Opportunities in B2B Programmatic Advertising
Today’s most successful B2B advertising campaigns work to influence the purchasing decisions of enterprise, medium and small business decision-makers with highly targeted ad placement over multiple media channels. Winning strategies focus on creating positive brand associations, building on consumer awareness, and generating leads. For all B2B advertisers, targeting and effectively reaching influential decision-makers and B2B…
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Strategies for Effective Residential Advertising on Digital Screens
In premium residential communities from coast to coast, digital out-of-home (DOOH) displays are highly valued. For property owners and their management teams, the screens installed in their elevators, lobbies, and other well-traveled common areas are a valuable amenity for their residents—ideal for displaying property messages and providing relevant content residents enjoy watching. Advertisers looking for…
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The Future of In-Office Advertising: Trends to Watch in 2024 and Beyond
Advertisers are continuously challenged to keep pace with today’s rapidly evolving digital media capabilities and the subsequent changes in consumer behaviors and expectations. With most strategists casting a much wider net to expand their reach, it’s important to pay close attention to the possible impact of emerging trends. As industry experts make their predictions for…
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Multifamily Housing Display Boards: Best Practices for Engaging Content
In multifamily housing communities nationwide, property owners are using the latest advances in proptech to install digital display boards to their list of amenities. These investments are well-known for modernizing building aesthetics, reducing the amount of time management teams devote to resident communication, and boosting tenant satisfaction scores. But before community managers jump into this…
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The Essentials of B2B Digital Advertising: Strategies for Success
Not all that long ago, most successful B2B sales required face-to-face interaction. Today, 50-90% of B2B purchasing decisions are made before business owners or corporate decision-makers connect with a sales representative. Since 95% of buyers aren’t actively looking to purchase specific products and services at any given time, the primary focus of B2B digital advertising…
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Improving Tenant Communication: The Impact of Real Estate Digital Signage
As the person responsible for the profitability of a commercial or residential property, you’ve probably invested in a considerable number of digital solutions to help reduce operating costs and optimize workplace efficiency. You may be using several proptech solutions for tenant communication in an attempt to ensure everyone in your building is informed about day-to-day…
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The Best Digital Signage Software for Communicating with Tenants
In multifamily communities nationwide, property owners and their management teams are making the best use of the latest prop-tech to streamline their processes and modernize their buildings. If you’ve spent any amount of time browsing vacancy notifications to keep tabs on the competition, you’ve likely noticed more than a few list display screens as an…
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Digital Office Advertising and The Power of Innovative Partnerships
Today’s most successful advertisers are capturing the attention of the audience most likely to purchase the products and services of their B2B and B2C clients, and they’re doing it through the power of collaboration. It has long been a challenge to build a media strategy that strikes the precise mix of more conventional media channels…
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Unlock Video Strategy Success: Explore Our Turnkey Extension Beyond TV
Your clients depend on your ability to build plans that capture the attention of their target audiences where and when their messages have the most impact. Although market analysts are anticipating an 8% spending increase in 2024, it’s clear that linear and “older” digital advertising methods are less effective than they once were. Advertisers are…
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Choosing the Right Digital Signage Solution for Your Property: A Comprehensive Guide
The occupants in your building are your customers. It’s up to you to create an atmosphere that drives occupancy, increases overall tenant satisfaction, and ensures optimal renewal rates. If you’ve been looking for a way to modernize your property, you’ve likely considered the many advantages of installing digital screens in your lobbies, elevators, and high-traffic…
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