Insights
3 Ways DOOH B2B Advertising in Office Buildings Drives Results
As an advertiser, leveraging the power of digital out-of-home (DOOH) advertising can be a game-changer for reaching valuable business audiences. By placing ads on DOOH screens in prime office building locations, you can streamline communication with hard-to-reach professionals, capture their attention in contextually relevant environments, and drive impactful results for your B2B clients. You can…
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Why Digital B2B Advertising Is Essential for Your Business
In today’s digitally connected workplace environment, B2B buyers spend only 17% of their purchase journey interacting with sales representatives. An estimated 50-90% of purchasing decisions are debated and finalized before C-suite executives, owners/partners, ITDMs, or other decision makers initiate contact. Since 95% of buyers aren’t actively looking to purchase specific products or services at any…
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Building Tenant Satisfaction With Real Estate Digital Signage
A building with the latest in-demand features and tenant amenities will achieve elevated status and attract interest. Most prospective tenants weigh the perks of working in one commercial real estate (CRE) multifamily community against the amenities offered in another before finalizing their leasing decisions. But even with the most lavish amenities, tenants who don’t feel…
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How to Elevate Your Brand with Residential Advertising
Most advertisers are painfully aware of their need to overcome the many challenges of reaching some of today’s most elusive consumers. Instead of squandering resources in digital spaces that are proving less effective over time, savvy advertisers are following the advice of industry experts and acknowledging the need for diversification. To achieve this, agencies are…
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Commercial Digital Signage: 7 Ways to Modernize Communication
Today’s commercial real estate (CRE) property owners work hard to create a building atmosphere that appeals to a variety of tenants working in multiple businesses and industries—people who happen to share space in a single location. This requires weighing the impact of nearly every property-related decision against its possible effect on building aesthetics, visitor perception,…
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Challenges and Opportunities in B2B Programmatic Advertising
Today’s most successful B2B advertising campaigns work to influence the purchasing decisions of enterprise, medium and small business decision-makers with highly targeted ad placement over multiple media channels. Winning strategies focus on creating positive brand associations, building on consumer awareness, and generating leads. For all B2B advertisers, targeting and effectively reaching influential decision-makers and B2B…
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Strategies for Effective Residential Advertising on Digital Screens
In premium residential communities from coast to coast, digital out-of-home (DOOH) displays are highly valued. For property owners and their management teams, the screens installed in their elevators, lobbies, and other well-traveled common areas are a valuable amenity for their residents—ideal for displaying property messages and providing relevant content residents enjoy watching. Advertisers looking for…
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The Future of In-Office Advertising: Trends to Watch in 2024 and Beyond
Advertisers are continuously challenged to keep pace with today’s rapidly evolving digital media capabilities and the subsequent changes in consumer behaviors and expectations. With most strategists casting a much wider net to expand their reach, it’s important to pay close attention to the possible impact of emerging trends. As industry experts make their predictions for…
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Multifamily Housing Display Boards: Best Practices for Engaging Content
In multifamily housing communities nationwide, property owners are using the latest advances in proptech to install digital display boards to their list of amenities. These investments are well-known for modernizing building aesthetics, reducing the amount of time management teams devote to resident communication, and boosting tenant satisfaction scores. But before community managers jump into this…
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The Essentials of B2B Digital Advertising: Strategies for Success
Not all that long ago, most successful B2B sales required face-to-face interaction. Today, 50-90% of B2B purchasing decisions are made before business owners or corporate decision-makers connect with a sales representative. Since 95% of buyers aren’t actively looking to purchase specific products and services at any given time, the primary focus of B2B digital advertising…
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