Advertising
Snackable Bite – Loud Budgeting
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and leisure travel to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Canada Out-of-Home Marketing & Measurement Bureau (COMMB) Office Study
In partnership with Captivate & Pattison the study explores the dynamics of office environments and examining how observers connect with office media in Canada COMMB has diligently explored the dynamic movements of individuals on-the-go, their commutes and their daily habits both pre and post COVID. Now, as Canadians increasingly transition back to their work environments, it’s…
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3 Strategies to Inspire Change with Targeted, Contextually Relevant Health & Wellness Advertising
Understand the power of collaborating with media partners that deliver higher impact campaigns through advanced targeting and content alignments that maximize relevance.
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How To Target Active Investors & High-Value Professionals On Their Financial Wellness Journey
Explore why partners that deliver affluent, influential investors focused on financial security in contextually relevant, brand-safe environments are a winning combination for financial advertisers.
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From TV to Elevator Screens: A Compelling Shift for Advertisers
Hollywood strikes pose challenges for tv advertisers and opportunity to diversity digital strategy to include high-impact digital signage.
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Target and Engage Leisure and Business Travelers to Influence Booking Behavior
Effective Reach of Frequent Leisure and Business Travelers
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Captivate Puts B2B Advertising in Front of Small Business Decision-Makers
Targeted B2B Advertising
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Captivate and WeWork: The Impact of Our New Partnership on Agencies and Brands
Captivate and WeWork recently announced our strategic partnership to bring digital content and advertising to WeWork locations across the U.S. and Canada. We are getting quite a bit of interest in this new venture, so we’d like to explain why we felt this partnership was necessary and what it means for agencies and brands as…
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CAPTIVATE Webinar: ALL Impressions Are NOT Created Equal
Captivate has created a powerful webinar that explores the acceleration of impression performance when campaigns prioritize publishers who provide higher quality impressions that are strategically designed to push beyond viewability & capture attention. In this Webinar, you’ll learn: Getting in front of an audience is the goal of any advertising campaign, but it’s not just any audience.…
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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025. The opportunity to effectively reach and engage consumers outside the home is growing increasingly important in a fragmented media landscape. Independent third-party measurement is fueling the integration of DOOH into omnichannel…
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