Advertising
Snackable Bite – Media Consumption
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like business travel, office attire, and financial management to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Scale Your CPG Advertising Strategy in 2025: The Synergy of DOOH + Retail Media
Digital Out-of-Home (DOOH) advertising and Retail Media Networks (RMN) work synergistically in a Consumer-Packaged Goods (CPG) advertising strategy, creating a comprehensive approach that maximizes reach, engagement, and most importantly conversion. Here’s how DOOH complements retail media: 1. Extend the Consumer Journey to Better Prime Shoppers Stronger Awareness Drives Point-of-Sale Influence: DOOH is effective at creating…
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Snackable Bite – Business Travel
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like leisure travel, office attire, and financial management to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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4 Ways DOOH Ads Stand Out vs. Traditional OOH Advertising
In the world of out-of-home (OOH) advertising, digital out-of-home (DOOH) has revolutionized the ways brands target audiences. While traditional OOH ads like billboards and posters have long been staples, DOOH offers dynamic, nuanced, and data-driven advantages that create new opportunities for advertisers. Let’s explore four key ways DOOH ads stand out compared to traditional OOH…
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Effectively Target Affluent Professionals to Drive Luxury Retail Purchases Online and In Store
Luxury Retail Advertising Influences Online & In-Store Purchases
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Commuter Insights
Whether they’re in the office full time or hybrid employees are being asked for more in-office face time, professionals are spending an increasing amount of time commuting. Our latest Office Pulse research survey, explores the time spent per week, top modes of transportation, habits & mindset of today’s commuters. Download the Commuter Insights report to…
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Snackable Bite – Finance
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and “loud budgeting” to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Top 3 OOH Evolutions Impacting B2B Advertising
OOH advertising has a long history, evolving from ancient hieroglyphics to the lithographic prints of the 1400s. But let’s skip ahead to the present, where OOH has become a vital tool for modern B2B advertising. When most people think of OOH advertising, Times Square in New York City often comes to mind. However, for B2B…
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Modernize Your B2B Marketing Strategy To Build Real Connection with Busy Decision Makers
Business success demands a dynamic, targeted marketing strategy. Today’s B2B marketers engage hard-to-reach professionals in spaces where they live and work.
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Why Is Captivate “B2B’s Trojan Horse”?
ANA Masters of B2B 2024 – Presentation In collaboration with Kandace Barker, Head of B2B Strategy at Initiative, Captivate hosted a session at the ANA Masters of B2B Marketing exploring the complexities of B2B marketing and how trusted partners like Captivate are the Trojan Horse within an overarching media strategy. As a leading premium video…
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