Advertising
Snackable Bite – Business Travel
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like leisure travel, office attire, and financial management to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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4 Ways DOOH Ads Stand Out vs. Traditional OOH Advertising
In the world of out-of-home (OOH) advertising, digital out-of-home (DOOH) has revolutionized the ways brands target audiences. While traditional OOH ads like billboards and posters have long been staples, DOOH offers dynamic, nuanced, and data-driven advantages that create new opportunities for advertisers. Let’s explore four key ways DOOH ads stand out compared to traditional OOH…
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Effectively Target Affluent Professionals to Drive Luxury Retail Purchases Online and In Store
Luxury Retail Advertising Influences Online & In-Store Purchases
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Commuter Insights
Whether they’re in the office full time or hybrid employees are being asked for more in-office face time, professionals are spending an increasing amount of time commuting. Our latest Office Pulse research survey, explores the time spent per week, top modes of transportation, habits & mindset of today’s commuters. Download the Commuter Insights report to…
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Snackable Bite – Finance
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and “loud budgeting” to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Top 3 OOH Evolutions Impacting B2B Advertising
OOH advertising has a long history, evolving from ancient hieroglyphics to the lithographic prints of the 1400s. But let’s skip ahead to the present, where OOH has become a vital tool for modern B2B advertising. When most people think of OOH advertising, Times Square in New York City often comes to mind. However, for B2B…
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Modernize Your B2B Marketing Strategy To Build Real Connection with Busy Decision Makers
Business success demands a dynamic, targeted marketing strategy. Today’s B2B marketers engage hard-to-reach professionals in spaces where they live and work.
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Why Is Captivate “B2B’s Trojan Horse”?
ANA Masters of B2B 2024 – Presentation In collaboration with Kandace Barker, Head of B2B Strategy at Initiative, Captivate hosted a session at the ANA Masters of B2B Marketing exploring the complexities of B2B marketing and how trusted partners like Captivate are the Trojan Horse within an overarching media strategy. As a leading premium video…
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Snackable Bite – Leisure Travel
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and “loud budgeting” to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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2024 Workday Consumer Trends
Impact of Office Advertising on B2C Marketing Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday. The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes…
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