Why CPG Brands Should Leverage DOOH To Drive In-Store Conversions

As the consumer packaged goods (CPG) landscape evolves, brands face the challenge of standing out in a competitive, omnichannel environment. Digital out-of-home (DOOH) advertising has emerged as a powerful solution. Here’s why top-tier DOOH networks like Captivate offer unmatched value to amplify brand impact and drive measurable results for CPG advertisers.

DOOH: The Perfect Complement to Retail Media Networks

Retail media networks have become a staple in CPG advertising, but combining them with DOOH creates a smarter, more robust omnichannel strategy. Trusted, top-tier DOOH networks like Captivate act as an amplifier for your entire media mix, reinforcing messaging, directing shoppers in-store and driving action.

Why it works: DOOH strengthens brand recall and primes consumers for purchasing decisions by delivering impactful messages right before they step into retail locations.

Strategic Proximity to Retail Locations

Proximity based targeting through DOOH enables CPG brands to strategically reach consumers near retail stores offer a direct path to increasing foot traffic. Captivate ensures your messaging reaches valuable shoppers in high-traffic areas, bridging the gap between awareness and conversion.

The result: A tangible lift in in-store visits as your message reaches consumers at the perfect time and place to influence buying behavior.

Additional Touchpoints Along the Consumer Journey

Captivate offers high-value placements in premier office towers and luxury residential properties that integrate seamlessly into a consumer’s daily routine at home and at work. These environments add critical touchpoints along the consumer journey that keep your brand top-of-mind.

Why it matters: Don’t miss the opportunity to engage high-value principal shoppers where they are most receptive. Captivate ensures your message aligns with key moments in the consumer journey, boosting awareness and driving in-store buying decisions.

Flexible and Efficient Buying Strategies

Whether you prefer direct sales or programmatic activation, Captivate offers flexible solutions to meet your needs.

Direct buying: Work with our experienced advertising sales team to craft a customized campaign.

Programmatic buying: Enjoy a turnkey activation process that gets your campaign live in days, ensuring agility in your marketing plan.

Seamless integration: Captivate makes it easy to extend your core advertising strategy with DOOH.

High-Quality Impressions that Capture Attention

Not all DOOH networks are created equal. Captivate’s video-first digital screen experience delivers a higher quality impression with longer dwell times, strong attention metrics, and highly engaging placements.

Engaged audiences: High dwell times ensure your ad doesn’t just get seen—it gets noticed. Recent results from Adelaide Attention Metrics validate that campaigns on Captivate deliver higher attention levels.

Dynamic creative solutions: Captivate enables customizable messaging with CTAs or promo codes tailored to specific retail locations, maximizing the impact of your campaign.

Validated Results Through Measurement and Attribution

Proving ROI is critical for every advertising dollar spent. The best DOOH partners like Captivate offer advanced measurement solutions to track your campaign’s success.

What we provide: Insights into store lift, SKU-level data, and first-party audience metrics.

Why it matters: Accurate attribution validates the impact of your investment, giving you the confidence to scale future campaigns.

Unlock the Full Potential of Your CPG Media Plan with Captivate