AdWeek: Captivate Supports Small Business In A Big Way

Captivate’s Chief Revenue Officer Lorenzo Papa pens an article in AdWeek focused on how the advertising industry can help support Small Businesses who have been negatively impacted by the pandemic. (Click Here)  

Captivate’s Small Business Spotlight Initiative:

May has historically been known as Small Business Month, highlighted by the SBA’s Small Business Week.  Supporting businesses has always been part of our mission and right now, small businesses need us more than ever.  As a result, this May Captivate will air the Small Business Spotlight editorial feature and donate up to $1 million in advertising inventory on our office advertising network to small business owners. These full screen spotlights will promote small business products & services to drive awareness & new customer acquisition.  

Given the unique struggles of this past year & the immense impact small businesses have on the economy, we are compelled to act aggressively to support and promote SMBs.  Media networks – like Captivate – have an obligation to step up and use our networks for good. Because of this, Captivate is donating up to $1 million in ad space.

Many businesses have had to cut marketing budgets due to Covid-19 and our goal is to help solve this problem.  To help small businesses bounce back, Captivate is donating ad inventory for SMBs to promote themselves to millions of potential customers across the U.S. on our office digital signage advertising network.

Read the full article Click Here.