MRC Unveils DOOH Measurement Standards

Marketing Dive

The standards will provide media planners with syndicated and audited audience data.  Scott Marden, CMO at Captivate and chair of the DPAA’s Research and Standards Committee confirms it “is a standards document that will help our industry further accelerate our already rapidly growing ad revenue. It is a final step in ensuring digital place-based advertising’s seat at the table with all measured media.”