What is DOOH Advertising?

Suppose you’ve seen a digital ad in places like an office elevator, lobby, the gym, gas stations, or transit locations.

In that case, you’ve already experienced DOOH advertising — or Digital Out-of-Home advertising. It’s a modern twist on traditional billboards, but instead of static images, these ads are dynamic, engaging, and video networks placed in contextually relevant environments. 

Whether you’re grabbing a coffee in a busy lobby or waiting for the elevator, DOOH ads are designed to catch your attention at just the right moment to inform and influence action

How Does DOOH Advertising Work?

The real magic of DOOH advertising lies in the ability to target the right audience at the right time, not just by delivering generic content.

With our proprietary network of digital screens in high-traffic, professional spaces like office buildings and luxury residential properties, we make sure your brand is seen by the decision-makers and high-value consumers who matter most to your brand.

The flexibility of DOOH advertising with Captivate’s service platform comes through dynamic, creative, geo-targeted messaging and hyper-targeting capabilities.

This means you can reach your audience in the most efficient way, tailor creative with custom offers, drive to retail CTAs, target by time of day and more ensuring that your ads are always hitting the right note.

Types of DOOH Advertising

There are different ways it can show up in the world — here are some DOOH advertising examples:

1. Elevator Ads

Elevator ads are a high-impact, frequent opportunity for advertisers to reach a focused audience.

Think about it: you’re in an elevator multiple times per day for minutes at a time, staring at a screen. Might as well capture your viewers’ attention and make it interesting, right?

We help bring engaging, short-form content to elevators — paired with relevant brand messaging reaching professionals throughout the workday to influence purchase behavior.

2. Lobby Displays

Office lobbies are like the “lobby of life” — everyone passes through them.

Our DOOH ad technology places digital screens in these high-traffic spaces to deliver entertainment and information to decision-makers and high-value consumers at exactly the right moment either heading into the office, encouraging an online purchase or influencing B2B decision making or leaving the office to run errands, grab lunch or commute home.

3. Interactive Kiosks & Digital Posters

Touchscreen kiosks and digital posters synonymous with popular transit advertising placed in high-traffic areas provide an interactive and engaging experience for viewers.

Whether it’s a subway, street furniture, lobby or public space, these digital displays allow for deeper engagement with your brand message.

Why is DOOH Advertising Effective?

Here’s why DOOH advertising is making waves and why it works so well:

• Flexibility in Ad Content

Forget waiting weeks to change your ad. With DOOH, content can be swapped out or tailored by location, so you can react to events, trends, or weather. Want to push a last-minute sale? Include closest retail store address? Go for it.

• Targeting Your Intended Audience

DOOH ads are designed to hit specific audiences in specific locations, ensuring your message lands in front of the right people with the greatest efficiency.

• Engagement From the People Who Matter Most

People love video content.

When your ad is a dynamic, high-quality visual experience, it’s hard to ignore.

DOOH ads get more engagement because they’re not static and are relevant because of their targetability. They stand out and grab attention.

• Measurable Results That Matter

The best part? You can track how well it’s working.

From audience engagement to conversions, DOOH advertising gives you the insights you need to see real results and optimize for future campaigns.

Why Choose Captivate’s DOOH Network?

DOOH advertising is incredibly effective because of its ability to target specific audiences with pinpoint accuracy, thanks to its dynamic creative options and advanced targeting capabilities.

Whether through geo-targeting or hyper-targeting, DOOH allows brands to speak to the right people in the right places when they’re most likely to take action.

That’s just the surface. This digital OOH network has more than 20,000 screens in some of the busiest, most high-traffic spots around.

Whether it’s an office building or a luxury residential complex, our digital screens’ presence put your brand right where decision-makers and high-value consumers are — whether they’re on their way to work or grabbing a coffee.

And because we’re all about dynamic, real-time updates, Captivate’s DOOH solutions ensure your message is always relevant, timely, and engaging.

Whether you’re targeting a specific audience or need flexibility with your campaign, we’ve got you covered. Download our digital OOH advertising media kit today and learn more.